|B Swift Design, located in Inver Grove Heights, Minnesota, works with clients nationwide, as well as the following local areas: Apple Valley , Bloomington , Brooklyn Center , Brooklyn Park , Burnsville , Cottage Grove, Eagan , Eden Prairie , Edina , Farmington , Hastings , Inver Grove Heights, Lakeville , Maple Grove , Maplewood , Mendota Heights , Minneapolis , Minnetonka, Newport , Oakdale, Richfield , Rosemount , Roseville , Saint Paul, South Saint Paul , Stillwater , Vadnais Heights , Wayzata , West Saint Paul & Woodbury.|
|LOCATION: 5478 BRYCE AVENUE | INVER GROVE HEIGHTS, MINNESOTA (MN) 55076 | PH: 612.418.5641 | EMAIL|
|What makes a good corporate logo?
All good contemporary logos share some common characteristics. Most importantly, a logo must be visually appealing and distinctive. An original and eye-catching design will be more memorable. A good logo should have a style and choice of colors that are appropriate for the company it represents.
In today's market place logos are displayed on all kinds of media. For this reason it's important that logos are scalable and can be reproduced in a variety of sizes and formats. Logos should also have well defined colours that can be reproduced with high levels of consistency.
Corporate logo design styles
Logos can be loosely categorized into four different types according to the emphasis placed on text and graphics and the style of graphics. For a designer the important thing is knowing which style is most appropriate for a given organization.
|This system is best suited to images that contain a large number of different colors, such as photographs. Its main advantage is that the cost is independent of the number of colors. One disadvantage of CMYK can be reduced color consistency. The actual colors printed may vary between images, depending on the ink and paper used and other factors.
Spot color system
Spot Color Printing makes use of a specific range of colors. Unlike the process color system, colors are premixed. There are a number of spot color systems, but the most common is the Pantone Matching System (PMS). The range of Pantone colors are defined by a code and are usually displayed in swatch books, similar to household paints.
This method is recommended if you require images to be printed with very high levels of color consistency. The disadvantage is that printing costs increase with the number of colors to be printed. Generally speaking, spot color printing is more suitable for images with fewer than 4 colors.
(Remember that Pantone colors may appear slightly different when displayed on computer monitors. If you require a precise color then you should choose them from a swatch book.)
Corporate logo file formats
Logo file formats can be grouped into two fundamentally different types. These are vector images and bitmapped images. Logos are normally created using software packages such as CorelDRAW® (*.cdr) or Adobe Illustrator® (*.ai) and saved as a vector image in the native format.
These images are described mathematically in terms of curves and vectors. This allows them to be scaled (and printed) to any size with no loss in resolution. Examples of vector formats include:
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|Text Only (Logotype)
These have very little or no graphical component. The company name is the dominant feature of the logo. These can make extremely effective logos. Well known examples include CNN and Virgin.
The graphics may represent the company or its business in some meaningful way or may be non-specific in nature. Such graphics often tend to look simpler and more striking. The Nike Swoosh is a classic example.
Text and Graphics (Combination)
These place equal emphasis on text and graphics. This is the most common type of logo.
This style is often characterized by complex artwork produced with any number of colors. Logos with detailed illustration sometimes don't look good when printed at small scales.
|Corporate logo colors
There are two color printing systems that are used by professional print shops. They are known as the Process Color System and Spot Color System.
Process color system
This printing system is often called 4-Colour Printing or CMYK. This method of printing involves the mixing of four colors (Cyan, Magenta, Yellow and Black) to produce almost any color. Images are split into four color component plates. When combined they result in an image with a very high level of color accuracy.
Beware of the overuse of "swooshes" in company logos. This effect is often overused by some logo designers and can result in a logo that is neither unique nor distinctive.
|Encapsulated Postscript (*.eps)
This format is the industry standard for printing. It is readable by both PC and Macs.
Adobe Illustrator® (*.ai)
This format serves as a 'source file' for your logo design, in that it can be used to generate other formats including EPS and bitmaps. It is important to keep a copy of your logo in this format.
|GIF (Graphics Interchange Format)
GIF images can show a maximum of 256 colors. For this reason they are not suitable to display photographs. GIFs use lossless compression which is especially effective with simple images that contain large repetitive areas.
JPG/JPEG (Joint Photographic (Experts) Group)
This type of bitmap is well suited to photographs or complex images, due to its lossy compression. This form of compression takes advantage of the fact that the eye cannot distinguish between very similar colors.
PNG (Portable Network Graphics)
PNG bitmaps are similar to GIFs in that they also employ lossless compression. However, PNGs can display full color images, unlike the 256 colors of GIFs.
TIFF (Tagged Image File Format)
These are usually high resolution (300 dpi) images that are used in word processed documents.
Bitmaps are images composed of a grid of individually colored squares (pixels). When viewed at an appropriate resolution the grid appears smooth. Unlike vector images, bitmaps cannot easily be rescaled without any loss in resolution. Resizing bitmaps usually results in a pixilated (jagged) effect. Bitmaps can be found on the web in a range of formats.